The way to Begin a Profitable Podcast Aspect Hustle: New Evaluation

Podcasting is a $25 billion trade, and high podcasts have so much in widespread — from size to variety of episodes to cowl artwork.

Now a brand new examine by software program firm Podcastle pinpoints these similarities to assist new and seasoned podcasters have a greater shot at producing a profitable present.

The U.S.-focused examine used the Apple Podcasts charts to search out the highest podcasts after which studied every week’s value of information, beginning April 15. Podcastle additionally surveyed 1,000 podcast listeners so as to add to the findings.

The examine discovered that “revenue” is the primary purpose People wish to begin a podcast this 12 months — and it may be a profitable facet hustle.

Associated: 3 Secrets and techniques to Beginning a Small Enterprise Aspect Hustle That Offers Your Day Job a Run for Its Cash, In accordance with Folks Who Did Simply That

Jannese Torres, the founding father of the private finance podcast, Yo Quiero Dinero, shared with CNBC earlier this month that she brings in a mean of $37,394 month-to-month in income, partly by means of podcast advertisements. A June 2022 Bloomberg report revealed that some podcasters have been making $18,000 a month with white noise.

This is what else the examine confirmed about high podcasts and the listeners who tune in.

What Do Prime Podcasts Have in Frequent?

The examine discovered that the typical size of a high 250 podcast was 65 minutes. Of these, 68% used the preferred format, an interview, whereas 20% used the second hottest format, a deep matter rationalization.

The ten most profitable genres, so as, are society and tradition, comedy and humor, true crime, information, training, enterprise, well being and wellness, improv, private growth, and documentary.

^{Credit score: Podcastle}

The highest 50 most profitable podcasts had hosts that spoke a mean of 174 phrases per minute, with a mean of 58 filler phrases like “um” and “like” per episode.

Podcast intros for these high performers ranged from 30 to 59 seconds with half including an advert to the intro.

Many of the high 50 podcasts (60%) had a couple of host. Practically three in 4 of the highest 50 podcasts had at the very least one visitor on the present.

For canopy artwork, the highest 50 had extra black and blue colours of their cowl artwork than another coloration and 52% of the duvet artwork did not have an image of the host.

Although every podcast cowl used a singular font, solely 38% used bolded font.

Most individuals who wish to begin a podcast are motivated by potential earnings (34%) or by the avenue podcasting provides them to specific their creativity (26%).

Associated: This Versatile Aspect Hustle Is Serving to Hundreds of thousands Earn Additional Money — and Would possibly Be ‘Extra Engaging’ Than an Workplace Job

Who Listens to Podcasts?

Podcast listeners have elevated by almost 70% since 2019 and there are greater than three million lively podcasts globally, in line with Podcastle.

Most podcast listeners (64%) often tune in on Spotify, with 34% selecting Apple Podcasts. A smaller share (6%) use YouTube Music.

The bulk indicated that they returned to a present as a result of the hosts or company have been entertaining (69%) and provided new data or views (70%). A number’s experience in a sure matter stored 36% of listeners coming again.

Most podcast listeners are doing one thing else whereas tuning in. Over one in 4 listeners (28%) have been cooking or doing chores and a couple of in 5 (22%) have been commuting to work or faculty.

Listeners indicated that the largest issues podcast hosts ought to keep away from are together with too many advertisements or having poor audio high quality. Too many advertisements flip off listeners throughout generations, with 70% of People citing it as their primary podcast turn-off general.

Practically half of all listeners surveyed stated poor sound high quality made them cease listening.

^{Credit score: Podcastle}