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Right here is one other use case for generative AI.
BNPL big Klarna is utilizing Gen AI to run advertising and marketing campaigns and generate photos.
The corporate is utilizing Gen AI instruments resembling DALL-E, Firefly, and Midjourney to generate photos, which alone saved the corporate $6 million.
However it’s not nearly saving cash. These photos are additionally driving extra advertising and marketing exercise, which is rising Klarna’s engagement. The picture growth cycle has been decreased from six weeks to seven days.
Outdoors of picture manufacturing, Klarna can be seeing decreased prices for translation, manufacturing and social media because it decreased exterior advertising and marketing suppliers.
All these financial savings are on high of the client providers financial savings Klarna shared earlier this 12 months once they defined their AI assistant is doing the work of 700 full-time brokers.
Generative AI continues to make inroads in fintech.
Featured
> Klarna Makes use of Gen AI to Save US$10m in Advertising Prices and Increase Campaigns
Klarna cuts advertising and marketing prices by US$10m with Gen AI instruments like Midjourney and DALL-E, enhancing campaigns and boosting worker productiveness
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