Whereas Base targets crypto-curious customers, TON’s potential TAM is even larger, concentrating on the 900 million customers on Telegram. Launched in 2023, Telegram rapidly grew to become a top-five Web2 social app by customers globally and the dominant app in Russia, Jap Europe, Southeast Asia and elements of Africa. TON, The Open Community, was initially designed by founding members of the Telegram crew to combine blockchain into Telegram’s ecosystem. Given Telegram’s multi-country consumer base and distinctive geopolitical backdrop, a unified crypto cost rail could possibly be extremely useful. TON’s integration into Telegram consists of seamless pockets creation, in-app purchases and fiat onboarding. Telegram has additionally made advert funds in TON, with 50% income sharing with creators.
