I Requested ChatGPT for Advertising Ideas and Was Shocked on the End result

Many people anticipated robots to be part of our future, however maybe not in the way in which we imagined. As a substitute of doing our chores and serving us hors d’oeuvres (like Rosey the Robotic from The Jetsons), AI needs to suppose for us.

ChatGPT and different digital assistants can provide us mountains of data on any subject beneath the solar in seconds — however how helpful are they?

I needed to see what ChatGPT needed to say about advertising. My enterprise, PostcardMania, has helped 118,342 small enterprise house owners all around the nation with efficient advertising methods for over 26 years. How did ChatGPT’s recommendation evaluate to what we have discovered?

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I put this immediate in ChatGPT and was shocked by what I discovered.

Immediate: Advocate advertising methods that can generate new leads and gross sales for a small enterprise in 100 phrases or much less.

That is what ChatGPT suggested:

1. Content material advertising: Create worthwhile content material (blogs, movies) that deal with buyer ache factors.

2. Social media promoting: Focused campaigns on platforms like Fb and Instagram.

3. Electronic mail advertising: Interact potential clients with customized newsletters and gives.

4. Referral applications: Incentivize present clients to refer others.

5. search engine optimisation optimization: Enhance search engine rankings with focused key phrases.

6. Partnerships: Collaborate with complementary companies for mutual promotion.

7. Native occasions: Host or take part in neighborhood occasions to construct native consciousness.

It is a good begin. Nonetheless, ChatGPT missed these three suggestions that may enhance the trajectory of your enterprise (I do know as a result of they had been key to my journey to $100 million in annual income).

They uncared for fame administration and social proof, which 93% of customers test earlier than shopping for

An amazing quantity of individuals test Google evaluations. One report discovered a whopping 93% of consumers look to them earlier than making a purchase order. Which means that you may be dropping 93% of prospects if producing good evaluations is not a precedence.

The excellent news is it isn’t as difficult as you may suppose. Folks most frequently exit of their option to depart a destructive evaluate — 95% — whereas solely 47% take the time to put up a optimistic evaluate.

The secret is merely asking! And this is not even a problem when you may automate requests by means of electronic mail or textual content message. In accordance with analysis, 70% of customers will depart a evaluate if requested.

The net platform Podium was a game-changer for us as a result of you may ship evaluate requests for a number of totally different platforms from one central dashboard.

After we began utilizing Podium in 2020, the variety of our evaluations elevated 250% from 2020 to 2022. As of July 2024, PostcardMania has over 2,795 five-star evaluations on Google, the BBB and Belief Pilot.

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They did not advocate unsolicited mail advertising, which generates 6x extra income per lead than digital sources

Since 1998, I’ve mailed postcards each single week to generate leads and join with clients. Since then, I’ve solely elevated my mailings, and we’re now as much as 232,000 postcards per week. The one time I reduce my unsolicited mail advertising was in 2008 in the course of the recession, and that mistake crippled our income till we corrected our mailings.

I’ve additionally tracked the expansion that mailing postcards has created. From 2019 to 2023, I elevated our personal mailing quantity by 16%. Concurrently, our income has grown a median of 15% annually. This can be a good instance of how the quantity of promoting you set out guides your return.

I’ve additionally discovered that unsolicited mail leads generate six occasions extra income than digital leads. We analyzed 114,373 leads that transformed to gross sales in 2023 and located that postcard leads generated 600% extra income per lead ($229.41) than leads from digital sources ($37.09).

There’s a science behind unsolicited mail’s effectiveness, although. One research that tracked every participant’s eye motion and coronary heart fee whereas partaking with mail discovered that folks skilled extra pleasure and want whereas interacting with printed commercials versus digital.

As a result of tangible nature of mail, individuals additionally recall printed adverts higher than digital adverts. One research discovered that when requested to quote the model of an commercial they’d simply seen, 75% of contributors may recall the model behind the unsolicited mail piece. Solely 44% of recipients may recall the model behind the digital advert — a 70% distinction.

With a lot knowledge backing unsolicited mail, leaving it out of your annual funds could be an enormous mistake.

They failed to say the largest issue of success: how a lot try to be advertising — a large quantity

ChatGPT uncared for to tell readers precisely how a lot time, cash and energy they need to allocate to advertising.

In my a long time of expertise working a enterprise with over 380 employees, I perceive advertising plans may find yourself on the again burner. A lot goes into working a enterprise that each one too usually entrepreneurs suppose a easy advertising plan is ample. That is the farthest factor from the reality.

Actually, most of my purchasers hate after I inform them this…

Advertising is the largest differentiator between companies that survive and those who thrive.

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You might want to market like you might be an athlete coaching to your final probability on the Olympic gold medal. The survival and supreme longevity of your enterprise are on the road; why would you market such as you had been taking part in T-ball?

Even you probably have a restricted funds, put as a lot cash into your advertising as doable. I even recommend you discover areas the place you may reduce and reallocate the funds to your advertising (so long as it would not put jobs in danger).

No matter you determine to do — whether or not it is social media adverts, search engine optimisation, unsolicited mail — simply give all of it you have received. You will not remorse it, and you will probably not solely beat out your competitors however win the gold … that’s, the gold of elevated income.