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McDonald’s is celebrating the thirtieth anniversary of the long-lasting 90s TV present Buddies with a particular Comfortable Meal promotion. The fast-food large has rolled out limited-edition Buddies-themed Comfortable Meals, full with collectible packaging and toy collectible figurines of beloved characters Ross, Rachel, Monica, Chandler, Joey and Phoebe.
However there is a catch: the Buddies Comfortable Meal is just obtainable in Spain, leaving followers in different international locations out of luck. Many U.S. Buddies fans and collectors world wide are already turning to on-line resellers or hoping to snag these nostalgic toys by way of worldwide channels.
Sellers have already began promoting the Buddies Comfortable Meal toys on resale platforms like eBay, the place particular person figures are listed for as much as $100, and full units are listed for as a lot as $1,000.
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Buddies, a basic sitcom from the Nineties, adopted six close-knit mates by way of their private {and professional} lives in New York Metropolis. The present is thought for its humor, together with memorable catchphrases, and continues to develop in recognition even a long time after its authentic run. It stays a cultural touchstone for followers worldwide.
McDonald’s Spain is celebrating 30 years of Buddies with an unique grownup Comfortable Meal! Followers can gather collectible figurines of all six forged members and luxuriate in a particular sauce referred to as “Monica’s Marinara” within the Buddies Field.#Buddies #Friends30 #McDonaldsSpain #AdultHappyMeal #FriendsBox pic.twitter.com/uEe1qtocav
— Respectthechain (@respectthechain) October 9, 2024
By providing unique entry to those standard Buddies character toys, McDonald’s has tapped into a robust advertising formulation — the mixture of nostalgia and shortage. This technique has proved profitable in previous campaigns, like final summer time’s Collector’s Meals, which additionally leveraged nostalgia — primarily through the collector’s cups included with the meal — to create pleasure and enhance demand.
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As McDonald’s continues to mix popular culture with its iconic model, the corporate demonstrates its potential to generate important buzz not solely from its core prospects but additionally from a broader viewers that may not sometimes interact with its choices. By preserving the promotion unique and restricted, McDonald’s reinforces the notion that nostalgia, when paired with exclusivity, can captivate customers and drive each take-out and in-store site visitors.
Learn extra: Yahoo!
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