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At present, Klarna introduced an fascinating new international partnership with Uber.
Klarna is now a fee choice for Uber customers within the U.S., Germany and Sweden. Curiously, Klarna is just not providing its typical Pay-in-4 fee methodology. As an alternative, that is for the Pay Now choice that permits customers to pay in full with their Klarna account in a single click on.
In Germany and Sweden, there will even be the choice to bundle purchases right into a single, interest-free fee taken out of a month-to-month wage.
It is a massive win for Klarna as Uber has big quantity that would transfer the needle for firm. In 2023, practically 9.5 billion journeys have been taken on Uber. This could solely assist the expansion narrative as Klarna gears up for an IPO.
I simply checked my Uber app this morning, and certain sufficient, Klarna is now in there as a fee choice. The pioneer in embedded funds is now in mattress with the pioneer in BNPL.
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